Introduces Hrithik Roshan as brand ambassador,
reflecting the balance and mindful living that define the concept
Pune, November 04, 2025 : Gera Developments Private Limited (GDPL), pioneers in real estate
innovation and creators of award-winning projects across Pune, Goa, Bengaluru,
and California (USA), has once again redefined urban living with the
introduction of Gera’s WellnessCentric HomesTM, a
first-of-its-kind residential concept in India designed to make holistic
wellness a measurable, everyday experience.
After redefining how young, modern families live,
through its ChildCentric® Homes, Gera Developments now brings
wellness home, literally. Gera’s WellnessCentric HomesTM are
conceived as living ecosystems that actively nurture the harmony of mind,
body and spiritthrough evidence-based design, curated wellness programmes,
and community engagement.
Thoughtful layouts, pure air, balanced light, and
wellness zones come together with guided programmes and community spaces that fuel
the body, restore the mind, and lift the spirit. Gera’s WellnessCentric HomesTM
reimagine modern living by integrating wellness into both design and daily
life. The concept moves beyond merely amenities and is anchored in wellness
design, wellness amenities and expert-led services to deliver
measurable wellness outcomes: better sleep, more daylight and mindful movement,
bringing thought and rigour to what was once an intangible lifestyle goal.
Residents will have access to yoga and Pilates
sessions, aqua aerobics, nutrition consultations, personal fitness coaching and
community wellness initiatives delivered through partnerships with wellness
experts.
Rohit Gera, Managing
Director, Gera Developments, said: “From ChildCentric® to
WellnessCentric HomesTM, Gera Developments continues its journey of
transforming homes from static spaces to intuitive ecosystems that enable
residents to thrive. In today’s fast-paced life work has followed us home. Time
for ourselves has shrunk. And while wellnesscontinues to be desired, it is
rarely sustained. We call this wellness inertia, and we set out to enable
consumers to overcome it by creating an environment where pursuing a wellness
lifestyle feels natural and effortless.
Gera’s WellnessCentric HomesTM are designed
around measurable outcomes from better sleep to balanced living and supported
by a service ecosystem that integrates design, science, and lifestyle
management. At the heart of it lies our vision of enabling residents to live
unstoppable.”
At the heart of the project lies the proprietary ‘3-tier
Habit Infrastructure’, a framework that helps residents adopt and sustain
wellness through:
• Nudge – prompting healthy habits through
design
• Support – continuous expert guidance and
community programmes
• Sustain – flexible, personalised plans
that encourage lifelong wellness
Adding resonance to this vision, Gera Developments
announced Hrithik Roshan as the brand ambassador for Gera’s WellnessCentric
HomesTM. Known for his discipline, balance, and commitment to holistic
fitness, Roshan perfectly mirrors the philosophy of the concept.
Actor and Gera WellnessCentric HomesTM‘
brand ambassador Hrithik Roshan shares, “At the end of the
day, we all are aspiring to enhance the quality of life for ourselves and our
loved ones. Gera has put wellness at the epicentre of design, and that’s what
makes the WellnessCentric HomesTM such a masterpiece. They represent
the future of living, spaces that inspire balance, mindfulness and purpose
every day. I wholeheartedly endorse their vision and I’m proud to represent a
brand that is changing how we experience our home & everyday life.”
Speaking about the partnership, Rohit Gera, said,
“Hrithik’s association with Gera’s WellnessCentric HomesTM goes far
beyond celebrity endorsement. His discipline, commitment to fitness, and belief
in balance reflect the very philosophy we’ve built into these homes. He
embodies the idea that wellness isn’t an act, but a way of life and that
alignment makes this partnership truly meaningful.”
Through Gera’s WellnessCentric HomesTM, the
company extends its vision of innovation and customer-first thinking,
envisioning homes not just as places to live, but as dynamic environments that
support healthier, happier and more connected lives.
About Gera Developments Private Limited:
Gera Developments Private Limited (GDPL), a reputed
brand for over 50 years, is one of the pioneers of the Real Estate business in
Pune. Recognised as the creators of premium residential and commercial projects
in Pune, Goa and Bengaluru, the brand has established a global presence through
developments in California, USA. GDPL prides itself on providing long-term
value to customers, by having a distinct customer-first approach. The philosophy
at Gera of “Let’s Outdo” rests on the trinity of Innovation, Transparency, and
Enhanced Customer Experience. It is at the heart of Gera’s effort to infuse
innovation and transparency in Real Estate and home building, with an
unwavering focus on meeting the shifting lifestyle dynamics of their customers,
while upholding the premium living experience. Accordingly, there are many
‘firsts’ that stand to Gera’s credit.
The company introduced a 5-Year Warranty on Real
Estate, consisting of Preventive Maintenance & Repairs, and provision of
insurance on buildings way back in 2004 for the first time in India. RERA
mandated the same only in 2017. Gera also introduced India’s first and only
7-year warranty in Real Estate. They have designed and launched a pathbreaking
concept, the award-winning ChildCentric® Homes, which revolutionised the Real
Estate sector for both, the developer and the home buyer. Other revolutionary
and highly successful product lines have been IntelliplexesTM, SkyVillasTM, and
The Imperium series. In their 50th year, the company launched yet another
first-of-its-kind industry initiative—Gera’s Home Equity Power—by providing
financial flexibility to customers to withdraw funds from their prior payments
to meet financial emergencies.
These products are matched by the services of the
GeraWorld® Mobile App, which brings speed, convenience, and transparency to the
buyer, enhancing customer experience. Gera has also launched the Club Outdo
initiative, a tech-driven loyalty and referral program that provides multiple
benefits, offers, and community engagement opportunities to existing and new
customers.
The company emphasises delivering value-added
experiences to customers, with projects designed around the evolving needs of
their customers. Driven by trust, quality, a customer-first mindset, and
innovation, the brand has won several national and international awards on
both, the product and service fronts.
Gera continues to be ranked amongst the Top 50 Great
Mid-Size WorkplacesTM 2024 in India by the Great Place to Work® (GPTW)
Institute for seven years in a row. This year, we have also been proudly
recognised as one of India’s Best WorkplacesTM in Real Estate Industry and
India’s Best WorkplacesTM in Building a Culture of Innovation for All.
Gera envisions raising the standards of Real Estate in
India. As we redefine new standards of service orientation, product innovation,
real estate marketing, and brand building, we are consistently generating fresh
value for its stakeholders, while setting new benchmarks for the industry.
Please visit www.gera.in for more information
