The Pioneering Menswear Brand Deepens its North India Presence with a Strategic
Retail Push & Curated Retail Formats
New Delhi, November 2025 : Bombay Shirt Company (BSC), India’s first made-to-measure
menswear brand, is expanding its presence across Delhi NCR with renewed
momentum — strengthening its position as a leader in contemporary Indian
menswear. From four stores in 2023, the brand has rapidly scaled up to seven
retail locations across the region, with new stores at Khan Market,
Mall of India (Noida), Ambience Mall (Vasant Kunj), and Vegas Mall (Dwarka),
and three additional stores planned in Gurugram and West Delhi before the end
of the year.
This accelerated growth makes Delhi NCR the
brand’s second-largest market after Mumbai, underscoring BSC’s long-term
commitment to North India’s discerning menswear consumers.
“Delhi NCR has always been an important market for
us—it’s where tradition and modernity meet in a way that perfectly reflects the
brand’s spirit. Our expansion in this part of the country is not just about
adding more stores, but rather about creating refined spaces where customers
can experience the joy of personalisation, craftsmanship, and style in an
environment that feels both familiar and inspiring.” says Akshay Narvekar, Founder and CEO of Bombay Shirt
Company.
“As we continue to grow across North India, our
goal remains to build a brand that’s not just about shirts, but about helping
men express themselves with confidence and ease through design, fit, and
detail,” he adds.
As part of its next growth phase, Bombay Shirt Company
has launched a dedicated winterwear category across its North India
stores, including Delhi NCR and Lucknow. The introduction of this line extends
the brand’s made-to-measure philosophy into seasonal outerwear—crafted with the
same precision, premium fabrics, and personalisation that define BSC’s ethos.
The launch underscores the brand’s two-pronged expansion strategy—broadening
its footprint both retail-wise, through new and optimised store
locations, and category-wise, through thoughtful product
diversification designed for regional climates and customer needs.
The expansion is part of BSC’s strategic
retail evolution, focused on high-footfall, experience-driven destinations.
The company’s first store in Select City Walk (opened in 2024)
marked the start of this shift, followed by a cluster expansion strategy across
premium lifestyle hubs. BSC has also undertaken a selective
consolidation of locations, focusing on curated, high-value markets and
immersive experiences.
Beyond Delhi NCR, the brand’s national growth story
reflects its robust retail momentum. Over the last 18 months, BSC has
opened more than 10 new stores across India, including flagship
concept spaces in Mumbai’s Kemps Corner and Bandra under its “The
Den” format. This model reimagines menswear retail as a lifestyle
experience—blending custom fittings with artisanal offerings like Trumpet
Shoes — Italian leather footwear, grooming services from
The Gentlemen’s Cut, artisanal gelato from The
Gentlemen’s Cup, and coffee collaborations with Subko and
Nandan Coffee.
With 31 stores nationwide—spanning 13
premium mall locations and 18 high-street destinations—Bombay Shirt Company
continues to evolve from a niche made-to-measure label into a full-fledged
lifestyle destination for the modern gentleman.
About Bombay Shirt Company:
Founded in 2012, Bombay Shirt Company (BSC) pioneered
the made-to-measure menswear segment in India, blending technology,
craftsmanship, and personalisation. Today, the brand offers a complete wardrobe
solution—from custom-made shirts, trousers, jackets, and blazers to
ready-to-wear chinos, jeans, and tees—all designed for the modern,
style-conscious Indian man. BSC’s stores are crafted as spaces of discovery and
individuality that reimagine menswear retail as a complete lifestyle
experience.
