- An
early adopter went live with an education loan in under three weeks,
surpassing ₹300 crores in three months. - The
GenAI platform helps launch complex digital journeys in just days using
no-code AI.
Bangalore, December 10 : FinBox, a leading digital credit infrastructure and risk
intelligence provider, today announced the launch of Journey Studio – a
platform that allows banks, NBFCs, and Lending Service Providers (LSPs) to
launch new digital journeys for products like personal loans, business loans,
loan against property, credit cards etc in three days, instead of the usual 3–6
months required by traditional engineering-led development cycles.
Across the lending ecosystem, teams struggle with slow
and resource-heavy development processes. Even simple updates such as adding a
new verification step or adjusting eligibility logic can take weeks because of
backend integration requirements, multi-team coordination, and rigorous
testing. Launching a completely new loan product often becomes a lengthy,
multi-sprint effort, limiting experimentation and delaying
time-to-market.
“Launching or changing lending journeys has become
one of the slowest parts of digital credit,” said Rajat Deshpande,
Co-Founder & CEO, FinBox. “Journey Studio removes the dependency on
long engineering cycles.Our lender partners have already launched education
loans, credit card journeys, personal loans, and even complex secured loans for
business and housing using FinBox Journey Studio in weeks instead of months.”
At the core of Journey Studio is a no-code,
GenAI-driven system that enables teams to design and deploy lending journeys
using natural language and visual configuration. Instead of relying on backend
builds, API stitching, or engineering sprints, business and product teams can
build, test, and iterate journeys independently – accelerating launch timelines
significantly.
“Journey Studio is already proving what rapid
go-to-market can look like in digital lending,”
said Srijan Nagar, Co-Founder, FinBox. “We’ve helped a lender
launch an entire education loan product in under three weeks and surpass ₹300
crores in disbursals within just three months, a leap that traditional
development cycles could never support. Another large super-app deployed a
multi-lender journey in days and now manages lender updates and nuances through
Journey Studio with ease,” he adds.
Journey Studio also includes real-time behavioural
analytics and native A/B testing, allowing lenders to see exactly where users
drop off and refine journeys instantly. With its omnichannel capability, you
can deploy a single journey configuration across mobile apps, web interfaces,
assisted field apps and partner environments with no need to build duplicates.
The industry is moving faster, and so must the
infrastructure behind it. Journey Studio equips lenders and LSPs to keep pace –
building, iterating, and scaling digital user journeys with the speed and
precision modern lending demands.
About FinBox: FinBox is
a leading credit infrastructure FinTech working with over 130 banks, NBFCs,
FinTech lenders and large consumer platforms, including HDFC Bank, Kotak
Mahindra Bank, Poonawalla Fincorp, Aditya Birla Capital, Muthoot Fincorp and
Tata Capital. Its solutions power seamless omnichannel onboarding, instant
underwriting and embedded credit distribution across a wide range of lending
ecosystems. The company recently raised $40 million in Series B funding, led by
WestBridge Capital with participation from A91 Partners and Aditya Birla
Ventures.
