New Delhi: At a time
when fast-acting wellness hacks and mass-market supplements dominate consumer
preferences, one Ayurvedic brand is charting a different course rooted in
authenticity, slow-crafted formulations, and scientific validation. Khayal Health, backed by over four decades
of Ayurvedic manufacturing legacy, is emerging as a purpose-driven brand
focused on restoring trust in traditional Indian wellness systems.
Founded by 25-year-old entrepreneur Rohan Seth, Khayal Health
was born not out of trend-driven ambition, but from a deeper realisation during
the COVID-19 pandemic one that reshaped Seth’s understanding of health,
heritage, and long-term well-being.
A Pandemic-Era Turning Point
Before entering the Ayurvedic space, Seth was working
in global marketing and managing large-scale international events in Dubai.
During the pandemic, he returned to India, where a conversation with a family
member introduced him to an Ayurvedic manufacturing legacy that had existed
within his own family for decades.
The manufacturing unit among India’s earliest
GMP-certified Ayurvedic facilities and inaugurated by His Holiness the Dalai
Lama exposed Seth to traditional processes that emphasized purification,
time-intensive formulation methods, and a holistic approach to health.
Reflecting on this shift, Seth said, “My
generation often knows more about imported supplements than about Ayurveda. Yet
the real answers to long-term health have always existed in our own history,
within a 5,000-year-old science.”
This realisation led to the launch of Khayal Health,
with a mission to make Ayurveda relevant, reliable, and trustworthy for modern
consumers.
Building a Purpose-Led Ayurvedic Brand
Khayal Health focuses on limited, carefully curated
formulations such as Suryatapi Shilajit, Shilajit Gold, and Sampoornprash
designed to support sustained wellness rather than instant results. The brand’s
philosophy is anchored in three core principles:
- Accessibility: Reintroducing Ayurveda as a daily essential rather than a
niche or aspirational practice - Transparency: End-to-end in-house manufacturing with strict oversight of
sourcing, purification, and testing - Education: Actively addressing misconceptions around Ayurvedic
ingredients, particularly Shilajit
Each batch undergoes rigorous testing for purity,
heavy metals, and potency, reinforcing the brand’s commitment to quality and
accountability.
Global Collaborations to Strengthen Credibility
In an increasingly competitive wellness market, Khayal
Health has distinguished itself through international collaborations with
institutions such as the European Institute of Scientific Research on Ayurveda
(EISRA) and Ayurvedic Gezondheidscentrum Nederland (AGN).
These partnerships aim to integrate Khayal Health’s
formulations into global research initiatives, helping bridge traditional
Ayurvedic knowledge with modern scientific evaluation.
Reviving the Suryatapi Tradition (India’s Purest Suryatapi
Shilajit)
One of Khayal Health’s flagship offerings, Suryatapi
Shilajit, is produced using the traditional Suryatapi Vidhi a sun-based
purification method followed over 90 to 120 days through a nine-step process.
Unlike the commonly used Agnitapi (fire-based) technique, this method relies on
gradual solar exposure to preserve potency and purity.
The result is a small-batch resin endorsed by
Ayurvedic practitioners and manufactured under expert supervision.
The brand also offers Sampoornprash, a formulation
made using Amla, Saffron, Suryatapi Shilajit, and selected herbs, designed to
support immunity, digestion, and overall vitality.
Challenging Modern Wellness Myths
Education remains a central focus for Khayal Health,
particularly in addressing misconceptions surrounding Shilajit. Contrary to
popular belief, Ayurvedic texts describe Shilajit as beneficial for all
genders, supporting energy, hormonal balance, cellular repair, and stress
response.
The brand also advocates for resin-based Shilajit as
the purest form, distancing itself from highly processed alternatives such as
flavored gummies and synthetic blends increasingly prevalent in the market.
A Return to Ayurveda’s Original Philosophy
As the wellness industry becomes more commercialized
and complex, Khayal Health positions itself as a return to Ayurveda’s
foundational values patience, precision, and integrity.
Rather than reinventing ancient practices, the brand
focuses on preserving them with honesty and care.
As Khayal Health continues to expand across India and
international markets, its guiding mission remains unchanged: to bring
Ayurveda back into modern life with purity, transparency, and respect for
tradition.
