New Delhi, November 26, 2025 : Radico Khaitan Limited,
one of India’s most respected and pioneering distillers, proudly announces the
launch of Rampur 1943 Virasat. The brand literally carries forward the soul of
Rampur Distillery, an institution with a legacy since 1943, where tradition and
innovation come together to create spirits of depth, warmth, and character.
Where Tradition Meets Modernity
Crafted at the foothills of the Himalayas, Rampur 1943
Virasat is made from carefully selected six-row Indian barley, known for its
bold flavour and richness. Distilled in newly designed pot stills with
intelligent refinements, the spirit retains Rampur’s signature DNA while evolving
a refined and contemporary identity.
The spirit is first matured in American Bourbon
Barrels and then finished in Ruby Port Pipes, yielding layers of complexity
shaped by Rampur’s dramatic North Indian climate, from 45°C summers to 2°C
winters, accelerating maturation and imparting unmatched depth.
Rampur 1943 Virasat matures in carefully selected
casks that cradle the liquid as the Indian seasons weave their magic: the
monsoons temper, the scorching summers deepen, and the crisp winters refine.
Each passing year adds another dimension, enriching the spirit and honouring
the legacy it represents.
A Journey Through Flavour and Heritage
Rampur 1943 Virasat opens with sweet vanilla, caramel,
and toasted oak, followed by richness and tropical fruits, before culminating
in red berries, stewed fruits, silky spice and lingering, elegant sweetness
from its Ruby Port Pipe finish. The result is an elegant, full-bodied spirit
that celebrates both nature and craftsmanship, a legacy distilled.
Speaking on the launch, Mr. Abhishek Khaitan, Managing
Director, Radico Khaitan, said: “Rampur 1943 Virasat represents the timeless
heritage of our distillery and the enduring passion that defines Indian spirit
craftsmanship. It pays tribute to our journey since 1943, a story of
authenticity, innovation, and excellence, while inviting spirit lovers to
experience India’s heritage in every sip.”
Reflecting on the craftsmanship behind the new launch,
Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan, added: “With Rampur
1943 Virasat, we wanted to make the artistry of Indian heritage spirits
accessible to a broader audience. Every element, from barley to barrel,
reflects our commitment to quality and innovation. This spirit is shaped by the
extremes of Rampur’s climate and the dedication of our people.”
Priced between ₹3,500 and ₹4,500 per bottle, this
heritage spirit will be first rolled out in Uttar Pradesh, Haryana, and Delhi
before expanding nationwide. Rampur 1943 Virasat celebrates India’s rich
distilling heritage while embodying a new era of artistry and craftsmanship
from the house of Rampur.
